Saturday, 18 August 2012

Austerity and other words

image of 1940s austerity fashion

It's more than half way through 2012, so here are my top ten words of the year so far:


1. Austerity: excuses everything from shopping at Aldi and staycations to slashing jobs in the public sector
2. Recession: the reason for Austerity above
3. Vintage: formerly known as second hand. See also austerity chic
4. Redundancy: losing one's job. Direct effect of Recession, above.
5. Transformation: doublespeak for public sector cuts, usually linked to Redundancy, above.
6. Olympic: lovely distraction from numbers 1-5, see also Danny Boyle, and fit young people
7. Medal (used as a verb): see Olympic
8. Pride:  Unusual feeling for most British citizens, but engendered by Olympic above.
9. Double dip: refers to Recession not a dubious hygenic habit at parties.
10. Ahimsa: the practice of non violence as an attitude and a way of life. A wise response to all of the above (think Mahatma Ghandi) - though admittedly not in as wide circulation as the other nine words in this list. Admirable in theory, difficult in practice. Go in peace, y'all.

3 comments:

  1. Oh, excellent, Ebba! Admirably economical, too.

    Love,

    Kaaren

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  3. Thanks Kaaren, and glad you liked it! I'm in the mood for straight-to-the-point writing at the moment. E xx

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