Saturday, 18 August 2012

Austerity and other words

image of 1940s austerity fashion

It's more than half way through 2012, so here are my top ten words of the year so far:

1. Austerity: excuses everything from shopping at Aldi and staycations to slashing jobs in the public sector
2. Recession: the reason for Austerity above
3. Vintage: formerly known as second hand. See also austerity chic
4. Redundancy: losing one's job. Direct effect of Recession, above.
5. Transformation: doublespeak for public sector cuts, usually linked to Redundancy, above.
6. Olympic: lovely distraction from numbers 1-5, see also Danny Boyle, and fit young people
7. Medal (used as a verb): see Olympic
8. Pride:  Unusual feeling for most British citizens, but engendered by Olympic above.
9. Double dip: refers to Recession not a dubious hygenic habit at parties.
10. Ahimsa: the practice of non violence as an attitude and a way of life. A wise response to all of the above (think Mahatma Ghandi) - though admittedly not in as wide circulation as the other nine words in this list. Admirable in theory, difficult in practice. Go in peace, y'all.


  1. Oh, excellent, Ebba! Admirably economical, too.



  2. This comment has been removed by a blog administrator.

  3. Thanks Kaaren, and glad you liked it! I'm in the mood for straight-to-the-point writing at the moment. E xx